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The Craft of UX Research
Official blog of the UXR Institute
Qualitative UX Research
How to Do Faster Qualitative UX Research: Build an AI-Supported Analysis Workflow
TL; DR: To get accurate, helpful results out of AI tools when doing qualitative analysis, UX researchers need to build an intentional workflow. This means understanding the steps of real thematic analysis in detail.
Qualitative UX Research
AI for UX Research: How to Do Faster Qualitative Analysis Without Sacrificing Rigor
TL;DR: Learn how to leverage AI for UX research so that you gain efficiency without sacrificing quality. The focus of this post is providing an overall approach to using AI for qualitative analysis, being mindful of the strengths and weaknesses of LLM tools.
UX Research Strategy
Why UX Research Is Important: Real Stories from the Trenches
TL;DR: Why is UX research important? Because it can save millions in bad investments, drives measurable revenue growth, and opens new lines of business. A UX research manager shares real stories proving research isn't just valuable. It's essential.
Quantitative UX Research
The Critical Mistake in Quantitative UX Research That's Costing Companies Millions in Unusable Survey Data
Major companies make one critical mistake in quantitative UX research that renders survey data useless. Learn how to measure constructs properly with examples.
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