The Craft of Research

Surveys are the most deceptively difficult user research method. Tools like Google Forms and Surveymonkey make surveys seem effortless. But without the right training, researchers are likely to make mistakes that they’re not even aware of, and produce data that is biased and misleading. Learning proper methodology and question construction enables researchers to avoid costly errors and use surveys to gather robust, quantified insights.

Three underutilized interview methods for qualitative research that expose real behavior, counter hindsight bias, and yield deeper, more actionable insights.

Learn how creative, context-rich qualitative UX research moves beyond Q&A to reveal real behavior and produce decision-ready insights.

Learn why quantitative skills like t-tests, ANOVA, and Kano surveys are essential for mid-level UX researchers to advance to senior UX researcher roles. Build strategic influence with data.